A New Era in Hockey Performance: Hudl Acquires SportContract
Strategic move unifies two industry leaders to deliver next-generation video and analytics technology built specifically for the hockey community.
LINCOLN, NEB. – August 6, 2025 – Hudl, the world’s leading provider of cloud-based video and data tools for sports, today announced the acquisition of SportContract, a hockey-first software platform built to streamline video, data, and communication workflows for professional and youth teams.
The acquisition deepens Hudl’s investment in hockey and builds on the company’s commitment to deliver sport-specific solutions. Tens of thousands of teams and players rely on the power of Hudl Instat every season. The integration of SportContract will offer teams an unmatched experience across live video capture, performance analysis, and player recruitment.
“SportContract is built on a foundation that celebrates the sport of hockey. By bringing them into Hudl, we’re excited for the opportunity to strengthen our dedication to the sport,” said Chris Leazier, Sr. Market Director. “SportContract is the third acquisition we’ve made as we continue to invest in hockey. We’re uniquely positioned to serve every level of the sport, from youth to the top professional leagues, and we remain committed to our vision to bring the best tools to our customers.”
With the addition of SportContract, Hudl continues to strengthen its hockey offering, bringing the power of its ecosystem to more teams, and more athletes. Through the Hudl Pro Suite, teams benefit from automated breakdowns that speed up game prep and lead to data driven decisions. By handling the time-consuming work of data management and video editing, coaches can focus on what they do best: coaching and developing players. The result is smarter recruiting, better player development, and more efficient teams overall.
"This is more than a platform integration—it’s a leap forward for hockey technology. With Hudl, we’re creating a solution that not only meets today’s demands, but also redefines what’s possible for the sport in the years ahead,” shared Thorsten Apel, SportContract Founder and CEO.